BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	35 098	-3.3%	13.4%	0.3	44 678 337	-3.4%	19.4%	0.4	-5.0%
MoM	152 072	-5.6%	13.1%	0.1	193 406 994	-5.9%	18.9%	-0.2	-5.0%
YTD	1 855 449	-18.9%	10.0%	-0.1	2 374 023 822	-0.0%	14.1%	1	-18.1%
MAT	2 015 706	-19.3%	10.0%	-0.1	2 566 717 167	-0.0%	14.0%	1.1	-18.6%
KAPSIKAM
WoW	15 220	-3.1%	2.6%	0.1	12 811 587	-3.0%	4.1%	0.1	-5.9%
MoM	65 180	-5.0%	2.5%	-0.1	54 750 418	-5.3%	3.9%	-0.2	-1.1%
YTD	650 454	-14.5%	2.3%	-0.2	553 796 915	4.9%	3.7%	0	-5.3%
MAT	714 175	-16.0%	2.3%	-0.3	604 425 645	4.2%	3.8%	0	-6.0%
VIPROSAL
WoW	9 744	0.9%	1.6%	0.1	7 808 008	0.4%	2.4%	0.1	-6.0%
MoM	41 174	-2.4%	1.5%	0	33 045 206	-3.4%	2.3%	-0.1	-0.7%
YTD	430 863	-26.1%	1.5%	-0.4	347 288 337	-7.4%	2.2%	-0.3	-5.7%
MAT	470 316	-27.7%	1.5%	-0.4	377 634 593	-7.7%	2.2%	-0.3	-6.5%
SULFARGIN
WoW	1 859	15.2%	0.5%	0.1	1 721 411	13.4%	0.9%	0.2	-5.1%
MoM	7 334	-8.0%	0.4%	0	6 811 565	-1.6%	0.9%	0	-8.2%
YTD	71 156	-7.3%	0.4%	-0.1	67 387 405	4.3%	0.7%	-0.1	6.9%
MAT	76 121	-11.2%	0.4%	-0.1	71 909 599	2.0%	0.7%	-0.1	6.2%
APILAC
WoW	325	-20.1%	21.4%	-2.2	262 382	14.0%	41.2%	4.2	-11.8%
MoM	1 594	-15.5%	23.0%	-0.9	1 020 644	-18.2%	39.4%	-7.2	-12.1%
YTD	33 452	-39.9%	27.1%	-5.6	25 811 709	-34.2%	64.9%	-8.4	-27.4%
MAT	36 551	-39.7%	26.9%	-5.9	28 333 675	-33.0%	65.1%	-8.2	-26.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 855 449	-18.9%	10.0%	-0.1	2 374 023 822	-0.0%	14.1%	1	-18.1%
KAPSIKAM	650 454	-14.5%	2.3%	-0.2	553 796 915	4.9%	3.7%	0	-5.3%
VIPROSAL	430 863	-26.1%	1.5%	-0.4	347 288 337	-7.4%	2.2%	-0.3	-5.7%
SULFARGIN	71 156	-7.3%	0.4%	-0.1	67 387 405	4.3%	0.7%	-0.1	6.9%
APILAC	33 452	-39.9%	27.1%	-5.6	25 811 709	-34.2%	64.9%	-8.4	-27.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 015 706	-19.3%	10.0%	-0.1	2 566 717 167	-0.0%	14.0%	1.1	-18.6%
KAPSIKAM	714 175	-16.0%	2.3%	-0.3	604 425 645	4.2%	3.8%	0	-6.0%
VIPROSAL	470 316	-27.7%	1.5%	-0.4	377 634 593	-7.7%	2.2%	-0.3	-6.5%
SULFARGIN	76 121	-11.2%	0.4%	-0.1	71 909 599	2.0%	0.7%	-0.1	6.2%
APILAC	36 551	-39.7%	26.9%	-5.9	28 333 675	-33.0%	65.1%	-8.2	-26.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	35 098	-3.3%	13.4%	0.3	44 678 337	-3.4%	19.4%	0.4	-5.0%
KAPSIKAM	15 220	-3.1%	2.6%	0.1	12 811 587	-3.0%	4.1%	0.1	-5.9%
VIPROSAL	9 744	0.9%	1.6%	0.1	7 808 008	0.4%	2.4%	0.1	-6.0%
SULFARGIN	1 859	15.2%	0.5%	0.1	1 721 411	13.4%	0.9%	0.2	-5.1%
APILAC	325	-20.1%	21.4%	-2.2	262 382	14.0%	41.2%	4.2	-11.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	152 072	-5.6%	13.1%	0.1	193 406 994	-5.9%	18.9%	-0.2	-5.0%
KAPSIKAM	65 180	-5.0%	2.5%	-0.1	54 750 418	-5.3%	3.9%	-0.2	-1.1%
VIPROSAL	41 174	-2.4%	1.5%	0	33 045 206	-3.4%	2.3%	-0.1	-0.7%
SULFARGIN	7 334	-8.0%	0.4%	0	6 811 565	-1.6%	0.9%	0	-8.2%
APILAC	1 594	-15.5%	23.0%	-0.9	1 020 644	-18.2%	39.4%	-7.2	-12.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца